
Ron and Dawn Stiehl have been piercing for more than 15 years.
“It’s not like going to the mall and getting your ears pierced, you may have someone different there every week,” Ron said. “My wife and I are different. We like one-on-one.”
Because of Ron’s personal touch, he sees a lot of returning customers. He said he and his wife call them “alumni.”
“The cutest part is, like, I’ll pierce a 10- or 12-year-old girl, 10, 12 years ago, and now they’re bringing their kids in,” Ron said. “It’s like second generation.”
Ron said lots of alumni of Ithaca College come to the shop to get tattoos together.
“It’s a bonding thing,” Ron said. “They couldn’t get tattoos during school, but now that they’ve graduated, they wait till alumni weekend and get together.”
Ron said about 60 percent of his customers are college students. But competing against the other tattoo shops in Ithaca is difficult, especially when school is out.
“There’s no industry in Ithaca,” Ron said. “There’s a downturn, and it doesn’t help any business.”
But during the 13 years Stiehl’s has been open on The Commons, Ron said they have become very established.
“My wife’s the owner, and I support her,” he said.